When NWA first hit the scene in 1986 with “Straight Outta Compton” the controversial rap group slapped the world in the face with the ugly realities of Los Angeles urban culture exposing its police brutality, racial profiling, and gansta lifestyle which sculpted the worldview of inner city youth. Two hip-hop generations later those same LA streets harbor a new generation of game changers, and at the forefront of the movement of Young California artist who are shifting the West Coast pendulum back to its axis, is South Central native Joe Moses.
Born Joseph Allen, Moses was born into a 3rd generation of gang-banging lifestyle, following in the footsteps of his father and grandfather as a member of an infamous Los Angeles street gang. For young Joe, the lyrics recited in chart topping rap songs and block buster movies, was a real life struggle. As a product of divorce, he traveled between parents, and though football would keep him mildly preoccupied, the streets would fuel his folly and the reality of father hood would cause him to have to make some hard choices which eventually landed him in jail, and serving a four year sentence for burglary.
Joe made the most of his time by honing his writing skills. His lyrical fortitude kept him undefeated in rap battles while locked up and his friend, and cellmate, “Lonely Man” deemed him a hip-hop prophet for his street doctrine and began calling him Moses because he felt Joe Moses was going to bring everybody together with his realism, and Joe ran with it.
Once back on the streets, he was no longer the young kid who reveled in the lifestyle of gang-banging, but he wanted to put together a family movement and began to assemble his family members from all over South Central, Compton, Watts and surrounding cities, to form his AOB (All Out Boss) movement. As a young OG, he was able to call upon his
friend Big Wy, from the rap group the Relatives, for help in pushing his AOB movement. Through his Checkmate label they released two mixtapes (Amerikan Gangsta and 10 Commandments) and pushed his AOB movement in the streets. Having worked with everyone from Kendrick Lamar, School Boy Q, YG, DJ Mustard Tyga and Ty Dolla $ign to name a few, his street buzz garnered recognition by the music industry. Former Death Row Records CEO Suge Knight got word to Moses that Waka Flacka was trying to reach him, so Knight set up the meeting andupon learning that they two were related by marriage, it went without saying that Moses would sign to Waka Flacka’s Bricksquad (BSM) Records where he would stay bound for the next 3 years.
A shift came for Moses when Los Angeles Power 106’s DJ Charisma played his song “GO Girl” produced by Ty Dolla $ign and the record blew up on radio. Radio took a liking to Moses and kept his hits in heavy rotation including “Burn Rubber” feat YG and DJ Mustard, “Do It For the Ratchets” and the original version of Ty Dolla $ign’s hit “Paranoid.” With his AOB movement in full motion, Moses was making indie moves in a major way, Moses put in the work to quiet any naysayers who questioned his hustle. Opening for Ty Dolla $ign’s “Beach House” tour and Drake’s “Club Paradise” tour uped the ante for Moses. Though becoming known for his club records, it is his candorous adaptation of his transformation from the bottom that positioned him as a force to watch coming out of the West.
With musical influences that include Juvenile, Tupac, Birdman, Master P and Jay Z, Moses wants to not only follow their musical success but also their template for creating a musical empire in the indie landscape with his All Out Boss family. During a studio session a mutual friend introduced the young All Out Boss to Konvict Music Ceo and Artist Akon, who was a fan of the AOB Movement and offered Moses the perfect situation for the All Out Boss to take his movement to the next level, and remain independent while setting the stage for a new era of All Out hip-hop.
Now with a partnership through Konlive, Moses is at the helm of his AOB movement and focused on his latest release All Out to show the culmination of an evolution that took the kid who was once a gang-banger, and made the man who is now a young mogul in the making. Moses’ starting AOB line up includes four artists signed to his own imprint: Compton Rapper, Jabba, Mils, Constantine and his own DJ Official who were all featured on the All Out mixtape released August 2014. Recently returning from Ty Dolla $ign’s “In Too Deep” tour, Moses is back on his grind preparing to hit the streets with another mixtape titled “Brackin” in 2015. “Since I got out of prison my goal was to create my own lane and bring all my family together to create a movement” explains Joe Moses, “All Out Bosses is the vehicle that made all that possible and I can’t wait to show my growth as an artist, business person and as a man who started with nothing.”