Myx TV To Premiere New Weekly Music TV Show ‘mydiveo LIVE’ Featuring the Hottest Emerging Artists & Industry Tastemakers Starting January 11, 2016
December 31, 2015
Myx TV, the fastest growing English-language, multicultural AA entertainment network in the United States, has teamed with mydiveo – a new global musical talent discovery platform and mobile app. As part of the new partnership, on January 11, 2016 at 10pm ET/ PT, Myx TV will air “mydiveo LIVE!”, a weekly 30-minute music magazine show that will feature interviews with the hottest trendsetting artists and industry tastemakers, new buzzworthy music videos, music events coverage and other recording session exclusives.
“This collaboration will create a new vehicle of music discovery for millennial music lovers who want to spice up their music choices with artists they haven’t heard on the radio yet,” said Miguel Santos, general manager of Myx TV. “Myx TV and mydiveo will feature new, undiscovered music for those early adopters who are looking for a fresh sound that’s not necessarily mainstream, but on-trend and poised to be the next big thing in music entertainment.”
“We’re excited to partner with an innovative network like Myx TV because for the first time on television, the real music industry tastemakers and trendsetters, record label A&Rs, high profile artists, and DJs will help curate our programming based on what they are currently listening to,” said Roslynn Cobarrubias, co-founder & CMO of mydiveo.
“mydiveo LIVE!” will also give viewers a chance to submit their own music videos and performances via the mydiveo.com website and mobile app to be potentially featured on the show. This show will also include at least one Asian American artist selected from TRAKTIVIST, a major platform for Asian North American artists. TRAKTIVIST features over 1,000 Asian American artists with the goal of archiving a rich historical music history from Asian Americans in North America.
In addition to the “mydiveo LIVE!” premiere, the partnership will include the creation of “This Is…”— a monthly artist platform hosted by Myx TV. “This Is…” will highlight a hot, emerging music artist for the whole month. Viewers will get an inside look at the featured artist with exclusive vignettes of the artist, music videos on priority rotation on Myx TV, and direct Q&As with fans.
The first featured artist on “This Is…” will be Anderson .Paak, a Black Korean American singer, drummer, rapper, and producer from Oxnard, California. He has recently worked with Dr. Dre and was featured on six songs on Dre’s newest Grammy-nominated album Compton. .Paak will release his new album Malibu in January 2016 featuring Madlib, 9th Wonder, Kaytranada, The Game, Talib Kweli, and Schoolboy Q, among others.
ABOUT Myx TV®:
Launched in 2007, Myx TV is a 24/7 AA entertainment network in the United States available on cable and satellite, online, and connected devices. The network is broadcast in more than 15 million households on cable providers such as Comcast, Time Warner, Cox and DIRECTV. Myx TV’s programming is a unique combination of original and syndicated shows, including reality, music, movies, and digital programming. To find Myx TV in your area and for exclusive content online, visit myxtv.com.